About The Brand

We Are The Bar exists to influence and uplift positive narratives around Black people and culture while simultaneously inflicting a domino effect of expansive Black excellence and wellness. 

As a Black, woman owned brand, our products and and our mission aim to help reinforce the importance of mental health, positive reinforcing messages and wealthy environments that's full of love, gratitude, and empathy. And most importantly, they're true testaments of who we are as a people, as we continue to face long-standing racist systems and institutions. 

We Are The Bar is a celebration of us! 

Through our community, beliefs, values, and fresh swag, our focus is to highlight and reinforce our gifts, truths and treasures through radical encouragement to overshadow the myths cast upon us. 

We must stay connected to and surrounded by healthy, positive representations that truly reflect our identity, and unique beauty and power and we're here to remind Black people they're magic, and to always aim for the sky. 

"Always surround yourselves with positive, uplifting energies, including things and people. Our mental health and our future depend on it; and it's up to us to nourish our souls and the light inside us."  ~ LaVita Gunby