About The Brand
We Are The Bar exists to empower and uplift positive representations of Black people-with a focus on nourishing themselves, their goals and their power. Our goal is to influence, uplift, and reinforce positive narratives around Black people, other communities of color, and culture while also influencing a domino effect of expansive excellence and wellness. As people of color up against long-standing racial systems and institutions, we need to stay connected to and surrounded by positive messaging, imagery and history that truly reflect our strength, beauty, and power.
As Black led and Black, woman owned brand, our products bear positive and inspirational words and phrases to help foster an environment that’s encouraging, empowering, and full with love. And most importantly, they're true to who we really are as a people. Through being apart of our community, and through our fresh, quality swag, and positive representation, We Are The Bar is a celebration of us!
Our focus is to highlight our gifts and our treasures versus the myths and negativity that run rampant in mass media, and we're here to remind Black people and other communities of color who can relate that they are the magic they seek in this world, and to always aim for the sky.
Our focus is to highlight our gifts and our treasures versus the myths and negativity that run rampant in mass media, and we're here to remind Black people and other communities of color who can relate that they are the magic they seek in this world, and to always aim for the sky.
PS. Always surround yourselves with positive and uplifting energies, things and people, as much as possible. It's up to us to nourish our souls and the light that's inside us.